Digital Marketing in the Entertainment Industry

Those days, the movies promoted using wall posters and cut-outs are over. Ever wondered why no movies are running more than 50 days nowadays? In the past, we had many movies which ran for more than 100 days. Even we had a few iconic movies which ran for one year with an average occupancy of 45% above. Now hardly the movies past the 50 days theatrical run.

Like every other industry, the entertainment industry too stepped into digital strategies for digital promotions and releases. More than the box office numbers, it’s equally important for a star or movie to have a social media popularity and records in their name. The records in YouTube views, likes, number of Twitter retweets is considered as a factor to determine the star value and popularity.

Nowadays, we are seeing an increase in campaigns and competitions in Social Media for a movie promotion. Statistically speaking, more than 60% of people globally are using the internet and it’s more than 85% from India alone. So the Internet platforms are undoubtedly the best marketing tool to get your content reached among the huge audiences. Different from the past, there are more poster releases every month, teasers, trailers etc.., as part of the movie promotions (also the twitter emoji, motion posters like innovative things). This will help the content to remain in the people’s mind. Even though the fan war in Social Media is getting worse often, this is also a factor to create a competition and awareness, which results in huge records, box office numbers for the movies. The number of online reviewers, promoters in this entertainment industry is evident that the Digital media plays a major role in creating the fate of movies. 

With the arrival of the Digital streaming platforms like Prime Videos by Amazon, Netflix etc.., The movies are officially released within a couple of months. This is the main reason that the long theatrical run for movies is not happening nowadays. As per the theatre owners and distributors, due to this, the people are waiting to watch the movies in these digital platforms and comparatively the footfalls for a normal movie is getting reduced. In a way, this will leads to creating quality movies, and hope one day the dirty business of some multiplex to charge a heavy amount for the food and services comes to an end.

Apart from the movies, nowadays, we have been seeing the trend of mini web series and short movies available on the internet. A lot of investments and efforts are put on for making this happen. The quality web series of the different genre is getting praised by viewers. In other words, this is sometimes getting more reach and popularity. We will see many more similar web series released in future, which will be also having the prominent persons behind the big screen.

The major advantage of the Digitalization is, the trend won’t fade away, rather it will keep developing into large scale and will make you mint money.

Those who are not yet started marketing in Digital Media, Digital Marketing is something the production teams in the entertainment industry should try on!

There are a lot of segments and various activities we would be able to make use of to enhance your brand
Feel free to contact the First Day Reports team at contact@firstdayreports.com for the queries and implementation of Digital Marketing for your business or service in the entertainment industry.

*Updated on 26th August 2020